- China Daily/Asia News Network, Tags / Keywords: The number of Internet users in Southeast Asia, and particularly in the 6 largest ASEAN countries, add up to create a largely untapped market. Tokopedia, based in Jakarta, the Indonesian capital, and also backed by Alibaba, said in a statement early last month that food and beverage sales have nearly tripled during the pandemic. PG Mall, 5th Most Visited Online Marketplace in Malaysia. In particular, Liu said the grocery sector has experienced exponential growth since the start of the pandemic. In Thailand, e-commerce solutions company aCommerce reported year-on-year growth in new customers of between 150 per cent and 200 per cent during the pandemic. " On its way to becoming Thailand's first unicorn - a startup valued at more than $1 billion- aCommerce operates across Southeast Asia in markets such as Indonesia, Malaysia and Singapore. As of Q2, 2020, the top e-commerce platforms in Southeast Asia are Shopee and Lazada.. A study conducted by PayVision shows that “an estimated 55% of all e-commerce in Singapore and 40% of all Malaysian e-commerce is cross-border, an extremely high percentage compared to cross-border e-commerce figures for Japan (18%) and South Korea (25%)”. , How Southeast Asia ecommerce is different Southeast Asia is a hybrid between US and China. … Your email address will not be published. Southeast Asia is currently a very attractive market for companies involved globally in the e-commerce sector and smaller local players. Indonesian e-commerce companies Tokopedia & Bukalapak performed well in Southeast Asia although only available in a single market (Indonesia). With livestreaming on social media platforms such as Facebook becoming more common, she added that such broadcasts have the potential to drive marketing and sales. An important player in the region, especially in “mobile-first” countries, Shopee… Srivorakul added that social commerce is another growth channel, with brands offering their employees, influencers and store associates incentives such as commission to sell to their social networks. It attracted more than 40 million users during its Singles Day sale, with its sales surpassing $100 million soon after the promotion began at midnight, less than half the time it took to reach this figure last year, according to the company. E-commerce Platforms A Big Money Game. , E-commerce Shopee breaks records with 80 million items sold during 12.12 Birthday Sale From the first quarter to the second, the company saw an 82 per cent rise in the number of users, garnering close to an additional 5 million visitors on average in the second quarter alone. Shopee has come out on top as the most visited eCommerce platform in Southeast Asia, beating Lazada (#2) and Tokopedia (#3) with a total average of … We use cookies to ensure that we give you the best experience on our website. The critical elements to conquering the Southeast Asian market have been scale, speed and customer satisfaction. Southeast Asia, like the other parts of the world, had the public sitting packed in their homes looking for the essentials and other necessities over the internet. More than 40 livestreaming shows were held during the three-month pre-launch marketing period, Pang said, generating over 400,000 views, more than $50,000 in sales and reaching 2 million people. Zalora focuses on delivering great customer experience, while also learning about the local markets and habits and sharing global best practices. In 2020, the e-commerce market in Southeast Asia amounted to approximately 62 billion U.S. dollars. A set category of products were checked out the most including-FMCG products; Home and Living, and; Beauty and Care. On Nov 11 this year, Lazada even invited South Korean actor Lee Minho to be its first regional ambassador. The company also found that the "new normal" of working and learning from home triggered a significant rise in sales of books and computers. Despite these difficulties, big and small companies are rushing to move and sell online, as many analysts expect the market to boom in the coming years. For more information on each market’s potential, the state of the competition between online players and a detailed presentation of the leaders of e-commerce in each country, check the following resources: You can also find information about the leaders of e-commerce in other countries on Disfold, notably in the US, UK, Canada, Australia, and India. According to e-Conomy SEA 2019 report by Google, Southeast Asia’s E-commerce value has reached the mark of $38 billion, posing an impressive annual growth of 62% during 5 recent years. "Over the past four years, I've seen the growth of livestream commerce, as well as the new retail concept in China," said Pang, an observer of digital and business trends and a frequent traveller to China for market research. Zalora has therefore developed its own infrastructure to satisfy its customers’ needs. The company is just one of many in the region's e-commerce industry to benefit from the pandemic. In June, Lazada's livestreaming service LazLive attracted more than 74 million views, nearly three times the number for April, Liu said. These retailing challenges are however transferred to the sellers who need to find new solutions to collect payments and deliver products. (The new customers) are not only limited to the tech-savvy generation, but also comprise the older generation, which you would not have targeted as a customer base as recently as last year," said aCommerce co-founder and group CEO Paul Srivorakul. The concept of the Singles Day online shopping festival was first promoted by Chinese e-commerce platforms and was introduced to Southeast Asian markets by Lazada in 2012. The following slide deck provides a general overview of the most interesting trends in e-commerce in Southeast Asia: a large, addressable and maturing market that is particularly well versed in the use of mobile devices and social media. "Offline shopping will definitely grow back when the pandemic ends, but consumers will not forget the experience they have when doing their shopping online," Srivorakul said. For Singapore’s Shopee, Being ‘late’ to the E-commerce Game has Helped its Rise in Southeast Asia. var theDate = new Date(); Products such as devices and furniture amongst lots of others can be discovered available for sale on these websites and their particular apps only by clicking on the Search bar. But until last year, Pang said nine out of 10 people she spoke to in Singapore were still unfamiliar with livestreaming. Mobile applications today play a vital role in the development of e-commerce. For a more comfortable reading, it is quite suggested to open the report in full screen! "Brands are not only doing it on e-marketplaces, but on 'brand.com'as well, where we can see volume growing two to three times faster than on e-marketplaces," he said. KUALA LUMPUR (Oct 23): Malaysia, with its population of about 30 million people, is an attractive market for e-commerce in Southeast Asia due to its rapid economic growth and advanced digital technology infrastructure.In a report titled "The Next Wave" Emerging Digital Life in South and Southeast Asia released yesterday, Deloitte said the contribution of e-commerce to Malaysia's gross … Your email address will not be published. The region's e-commerce GMV grew by 23 per cent annually from 2018 to this year, faster than China's compound annual growth rate during the same period, the report said. Integrating Philippine e-commerce in ASEAN, Insights and trends of e-commerce in Indonesia…, Philippines tech startup ecosystem [list-tips], Vietnam's online mobile game market overview. With the world’s third-largest population and a comparatively low, but growing, Internet connectivity, Southeast Asia is an upcoming market of interest for e-commerce. According to a report by Facebook and the global consultancy Bain & Co, 70 per cent of consumers, or 310 million people, in the region are expected to have gone digital by the end of this year - a figure previously forecast for 2025. Required fields are marked *. E-commerce in Southeast Asia E-commerce titans such as AliExpress, Lazada, Shopee, Tokopedia, Qoo10, and ZALORA are not unprecedented throughout the region. This year, the annual Nov 11 buying bonanza came with the e-commerce industry in the region enjoying rapid growth as the contagion and related lockdowns accelerated the digital shift in consumption. The number of Internet users in Southeast Asia, and particularly in the 6 largest ASEA… Business across the entire value chain, from supply chain, logistics, marketing and customer service to e-commerce enablers, is growing significantly," Srivorakul said. The biggest differentiator … To ensure customer satisfaction, Zalora has hired a dedicated team to implement best practices and learn from negative feedback. Youtube videos from September 2015 by Blomberg TV Malaysia and January 2015 by CNBC International, Hey guys, great news! Singapore and Malaysia are the two important countries for cross-border e-commerce among the Southeast Asian nations, accounting for over 50% of the total cross-border e-commerce market. This is not surprising since 50% percent of the Southeast Asian population is online (Source: wearesocial).In 2017, internet economy revenues in Southeast Asia surpassed growth expectations by 35%, and e-commerce managed to garner … These practices reached Southeast Asia during the dot-com mania in the 1990s. They have hired new talents as the company developed later on, but the company does not face a big staff turnover problem, as Zalora employees share a common company culture. In order to cope with different fashion tastes across the region, Zalora customizes certain areas of its business while other parts are standardized. However, she said the region faces a number of challenges in developing e-commerce, ranging from the lack of a logistics and payment infrastructure to numerous consumer preferences, as well as cross-border concerns. HONG KONG (China Daily/ANN): Leading international online marketplace Lazada made the most of the Singles Day shopping extravaganza this month, cashing in on the e-commerce boom in Southeast Asia during the pandemic. The current state of eCommerce in Southeast Asia during COVID-19. Now you can check the price history on all sellers whith the “Lazada Price Tracker”. Rocket Internet, therefore, seized the opportunity to develop Zalora and strengthen its position in e-commerce in Southeast Asia which is expected to skyrocket in the coming years. This second slideshow provides a lot of detailed information, facts and figures on e-commerce in Southeast Asia in general, as well as its major markets: Singapore, Thailand, Malaysia, Indonesia, the Philippines, and Vietnam. As digital marketing is a large part of e-commerce, he said surging demand for online shopping has created several opportunities for such businesses to acquire new customers more easily. Liu said,"E-commerce is projected to grow to $300 billion by 2025, but has a penetration rate of less than 5 per cent among the 650 million people living in Southeast Asia.". "In the past six months, we have seen an increase in new brands and sellers adopting an online retail approach, from food and beverages, to hospitality, recreation and personal services, as leading global and regional brands give their retail mix a digital overhaul," Liu said. Electronic commerce or e-commerce in Southeast Asia is the buying and selling of products and services over the internet in the countries of Southeast Asia. The demand for online purchasing has been burgeoning, and users from Southeast Asia are a substantial part of this massive movement. The biggest gains - 57 per cent and 51 per cent respectively - were made in the Philippines and Singapore, according to the report, which was produced in collaboration with SimilarWeb and App Annie. Arriva is the leading e-commerce service provider for international brands in Southeast Asia's top marketplaces like Lazada, Shopee and etc. After the dot-com bust, native e-companies have seen promising and fast growth in their sector. JD Worldwide (China) Launched in 2015, JD Worldwide brings many similarities to Tmall Global. In Vietnam, the Philippines, Indonesia and Malaysia, nearly 60 per cent of internet users turn to social media for more information about brands. The fact that GST is absent in Singapore for importing goods that are less than SGD 400, is also an important factor … ATKearney has recently published a report to help understand the challenges faced by e-commerce companies in Southeast Asia and how to pass these obstacles. Liu, from Lazada, said other critical factors driving the digital shift and redefining the e-commerce shopping experience include livestreaming and the use of artificial intelligence and algorithms to provide better shopping services. For example, when Singapore raised its Disease Outbreak Response System Condition to the second-highest level of "orange" on Feb 7, that weekend, Lazada's grocery arm RedMart saw a three-fold rise in the average number of weekly orders. Monthly Traffic Estimate: 95,300,000. E-commerce in Southeast Asia rides high on pandemic boom This year's net novices made up almost one-third of the region's 140 million new … Brands Shift Their Focus from Data Gathering to Data Utilization. However, Zalora faces fierce competition from global heavyweights like Amazon, ASOS, Alibaba, and Rakuten. Shopavision started its pre-launch marketing in December and is due to officially introduce its app before the end of this year. Potential customers are therefore even more eager to buy online the goods they cannot obtain locally. With less than 1% of the total retail market currently happening online (except in Singapore), if it were to reach 5% of total retail, the Southeast Asian e-commerce market could be worth more than 20 Billion USD. In April, the Guangxi Zhuang autonomous region website reported that Guangxi TUS-Innovation Cross-border E-commerce Co held a livestreaming session on Lazada to sell anti-pandemic products such as face masks and goggles. Srivorakul, from aCommerce, said logistics infrastructure in markets such as the Philippines and Indonesia is still in its infancy and is expensive. [Photo/CHINA NEWS SERVICE]. Presentations respectively from November 2015 by Dr. Adrian Vanzyl and from March 2015 by Nittin Mittal. The e-commerce market in Southeast Asia (SEA) is poised for a boom, and its internet economy is expected to burgeon to more than $200 billion within a decade, a new report has found. Singapore is the major player among the ASEAN countries, in cross-border e-commerce, with almost 55% of the online transactions that take place corresponding to cross-border transactions. Right now, the two largest platforms are Lazada, which is controlled by Alibaba Group Holding Ltd, and 11street, which is operated by Celcom Planet Sdn Bhd — a joint venture between the subsidiaries of Axiata Group Bhd and South Korea-based SK Telecom. The broadcast attracted nearly 10,000 views in Southeast Asia. Zalora’s core team was built in the first year of existence and it has stood together since then. Television hostess Rungnapa Nuymuang promotes Chinese products by livestreaming on the Lazada platform in Bangkok, Thailand. People in secondary cities of countries like Indonesia, the Philippines, Vietnam or Thailand do not have the same access to fashion as in the larger and more connected cities like Singapore. They have created warehouses in each country and partnered with local delivery companies in every country to ensure fast delivery. Employees share the vision that they are involved in the same team with a similar lifestyle and work experience. In this video, he also highlights the report’s main points and how the market could grow by 25% a year. "Livestream commerce can work here (in Singapore), just like it did in China.". Alibaba invested in Lazada in 2016 and acquired control of the company. It is summarized in 5 key guidelines to help companies and authorities develop the e-commerce business in Southeast Asia. In these countries,  the rapid development of technological infrastructures and growing levels of income ensure that the market’s expansion provides room for growth of existing players or newcomers, be they local or foreign companies. Still in its infancy, the ASEAN e-commerce market presents many growth opportunities for businesses ready to face its challenges. Answering to Bloomberg TV Malaysia’s Sophie Kamaruddin, Olivier Gergele, Principal at ATKerney, explains how the offering of online shops is critical for success in the region while presenting the findings of the report. She added that this presents huge opportunities for e-commerce companies. Consumers in emerging Southeast Asian markets are conducting more brand research on social media, according to a report by the agency We Are Social, which is based in London, and Hootsuite, a social media management platform. Year in E-commerce 2019.  {{item['V1 Body']}} Commerce.Asia integrates best of breed technology solutions, talent development programmes and big data insights for South East Asian businesses to succeed online. In the first half of this year, the average value of an order throughout the region rose by 23 per cent year-on-year to US$28.50, according to a report by e-commerce aggregator iPrice, which is based in Malaysia. Copyright © 2020 ASEAN UP - All rights reserved. The way in which e-commerce is conducted has also diversified, Srivorakul said. With details on the latest developments of start-ups, companies, and investors until 2015, this presentation lists the key players of the region and how the business is evolving in the US and other more mature markets. The sector is predicted to exceed $150 billion by 2025, 1.5 times bigger than the previous prediction. }) Michele Ferrario, Zalora’s managing director, shares some insights and perspectives on growing an online fashion retailer across the region. Zalora Group, a pioneering company in Southeast Asia’s online fashion retail, has been moving fast to grab a big portion of the fashion e-commerce market in ASEAN. "The number of online shoppers has hit a new high (during the pandemic)," she said. "We are definitely interested in collaborating with Chinese partners and have lots to learn from them," she said. It also helps that the average age of employees is below 30 years old, with many of these young people holding important responsibilities. readers found this article insightful, Copyright © 1995- Though the Singaporean e-commerce market is more mature and the Malaysian market is more dynamic, in Indonesia, Thailand, the Philippines, and Vietnam, e-commerce is still at a very early stage and remains an important reservoir of growth for ASEAN. The extention is available just for browser chrome for now! Shopee, which is based in Singapore, was the most-visited e-commerce platform in the city-state as of the second quarter, the report said. Cross-border trade will likely continue to be a driving factor for the growth of e-commerce in Southeast Asia. This is in sharp contrast to many other industries, which are reeling from the unprecedented economic pressure caused by Covid-19. In Indonesia, management consultancy RedSeer forecast that the gross merchandise value, or GMV, of the country's e-commerce sector would grow by 50 per cent year-on-year to reach $35 billion this year and would rise to $101 billion by 2025. The new Lazada extention is ready for use! https://chrome.google.com/webstore/detail/lazada-price-tracker/hbffioiakemflkglioiijpfddgahchaf?gl=SG. Pang, from Shopavision, who is eager to expand to other Southeast Asian markets such as Malaysia, Indonesia and Thailand, said she hopes to make livestream commerce an integral part of people's lifestyles in the region, as is the case in China. Leading international online marketplace Lazada made the most of the Singles Day shopping extravaganza this month, cashing in on the e-commerce boom in Southeast Asia during the pandemic. User-Friendly Marketing. E-COMMERCE MANAGED SERVICES Commerce.Asia Enterprise provides businesses with a … "Compared with last June, this led to more than 17 times the total GMV generated through livestreaming," she added. In some countries, consumers still face difficulties to reach traditional shops. To reach its present size, Zalora has moved very fast: they opened in six markets in the first six months, with warehouses in each country, and hired 1000 staff. Top 10 e-commerce sites in the Philippines, https://chrome.google.com/webstore/detail/lazada-price-tracker/hbffioiakemflkglioiijpfddgahchaf?gl=SG, Southeast Asia digital, social and mobile 2019, Top 10 e-commerce sites in Indonesia 2019, Top 10 e-commerce sites in the Philippines 2019, Insights and trends of e-commerce in the Philippines [market analysis], A young population, 67% under 35 years old –, Structural shift in the use of Internet in Southeast Asia –, Comparing Southeast Asia’s online landscape –, More time spent on Internet in Southeast Asia than in East Asia –, Social media drives internet penetration in Southeast Asia –, Facebook, some interesting stats from Thailand –, Southeast Asia has a very low e-commerce penetration –, Digital development in a global perspective –, Major activities of listed players in Southeast Asia –, Thailand – listed players are paving the way –, Southeast Asia tech funding at an inflection point –, Most funds flow in Southeast Asia to e-commerce and marketplace –, Southeast Asia’s recent sizable e-commerce deals –, Southeast Asia’s companies recently raised over $ 100 M –, Several notable exits in Southeast Asia –, What’s coming next for e-commerce in Southeast Asia until 2020 –, Theme’s shaping e-commerce in Southeast Asia until 2020 –, 2015 largest deal goes into mobile commerce –, Social and mobile commerce in Southeast Asia –, Public internet companies capitalization 1995-2015 –, Management of customer expectations and perception, High customer service needs for small purchases, Logistics, taxes, customs clearance, payment methods, Lack of reliable, low-cost logistics infrastructure, Local contracts, deals, localization for each ASEAN country, Fulfillment infrastructure not built to serve the scale of e-commerce scale, ASEAN shopping websites traffic comparison –, Greater Internet penetration: ASEAN 2011-2016 –, Increasing supply of e-commerce & logistics players –, E-commerce market size (2013) and potential –, Foreign ownership regulation for e-commerce –, E-commerce market size – ASEAN 7 Billion USD in 2013 –, Preferred e-commerce channels in Indonesia –, Preferred e-commerce payment methods (2013) –, Innovative Indonesian payment methods (2013) –, Indonesia Top Shopping websites by monthly traffic (March 2014) –, Philippines Top Shopping websites by monthly traffic (March 2014) –, Thailand Top Shopping websites by monthly traffic (March 2014) –, Example of US import tax calculation in Thailand –, Malaysia Top Shopping websites by monthly traffic (March 2014) –, The fashion market in Southeast Asia is expected to reach 100 Billion USD by 2018, About 20% of fashion retailing is now done online in the US and Europe, while a fraction of this is currently happening in Southeast Asia, Zalora hopes to capture close to 50% of the online fashion market of Southeast Asia. In Vietnam, 76 per cent of consumers said they had done more shopping online in recent months, according to a survey by digital marketing company Criteo. The global average is 42 per cent. At a turning point in terms of Internet and mobile penetration, the population of Southeast Asia is quickly adapting its behaviors to take advantage of new opportunities available in purchasing products and services online. The advent of livestreaming can also be a cross-border opportunity to connect China with Southeast Asia. Southeast Asia saw a surge in the use of digital services like e-commerce, food delivery and online payment due to the coronavirus pandemic, according to … Lazada, the dominant ecommerce platform in Southeast Asia, is both an Amazon and a Tmall. The platform now has a team of 30 livestream hosts. The top e-commerce companies in Southeast Asia in 2Q19 Lazada maintained its leading position with the most monthly actively users (MAU) on its … The most visited e-commerce platforms on desktop and mobile web in Malaysia and Southeast Asia in 2018 was Lazada, commanding the largest … Many well-known department stores and malls, including Metro and Robinsons in Singapore and the Siam Center in Thailand, have also hopped on the digital bandwagon to help their tenants set up virtual storefronts through Lazada's platform. $(document).ready(function () { You can see how the price changed before and if it’s up you can wait until it will go down or you can ask the seller for a discount! Hong Kong, % Liu said,"E-commerce is projected to grow to $300 billion by 2025, but has a penetration rate of less than 5 per cent among the 650 million people living in Southeast Asia." For e-commerce companies in each country establish a presence in the fast-developing industry. 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